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All About Me, EssCee

I’m a strategizin', copywritin', content consultin', critical thinkin', and storytellin' fanatic. I word wrangle and create narrative magic for brands like yours.

I’ve been in the biz for nearly 20 years (ad world and the corporate side, oh my!). Through it all, my drive and dedication hasn’t changed — only the landscape has.

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So fire up a cocktail of your choice like the drink seen here, sit back, relax, and read on, now, as more words about me scroll by through the power of your glidin' fingers.

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I have...

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  • Written content for a smorgasbord of channels (television, radio, video, the interwebs, news, technical documentation, social media, and much, much, more)

  • Developed brand campaigns and corporate communications strategies

  • Built, developed, and led teams as a creative and associate content director in a digital landscape that continues to shift and evolve

  • Directed creative campaigns using consumer insights and behavior that have successfully produced immersive experiences

  • Worked closely with UX/Product Designers and developers to maximize the flow, engagement and outcome of every online experience

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Wait...there's more -- a lot more!

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  • Agile & Lean Creative Processes

  • Analytics

  • Branding & Strategy

  • Client Relations

  • Collaboration

  • Content Calendar Development & Execution

  • Content Creation & Execution

  • Content Direction

  • Content Governance Protocols & Training

  • Content Management Systems (CMS)

  • Content Marketing Strategy

  • Content Performance Measurement

  • Content Scoring System

  • Content Strategy Development

  • Content Validation

  • Content-driven SEO Initiative & Optimization

  • Content-led Social Media Strategies

  • Creative Thinking

  • Copywriting

  • Data-Driven Design and Optimization

  • Digital Marketing

  • Editorial Excellence

  • Forecasting

  • Market Research & Consumer Behavior Analysis

  • Project Management

  • Quality & Engaging Content

  • Storytelling & Narrative Development

  • Strategic Brand Development

  • Team Coordination & Management

  • Team Leadership

  • User Experience (UX) Design

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Personal: I'm passionate about iPhone photography, food & cocktails, and sports. Anything more? You'll have to ask!

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Cocktail

Cocktail in image may be smaller than it actually appears in real life. Sláinte!

Say Hello to My Client Friends

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