Rebrand Campaign: Westgate
Westgate Automotive Group
Marketing, Rebranding, Copywriting, Strategy, Creative Direction
After an ownership change to a female-led group, a Midwestern automotive dealership was looking to rebrand their image to a friendly dealership with a personal touch through a series of commercials – and use a bit of humor in the process.
The Path Forward
Create a television and radio campaign that would help refresh their image and differentiate the dealership from their past reputation as a bottom-line automotive sales shop.
Conceptualized the TV/radio campaign (themes, creative direction, and script writing) that captured audience attention while using relatable themes and deals as a driver.
The episodic campaign depicted the value of their pricing versus the competition in a playful manner using a popular game from an iconic gameshow.