Corporate Communications: EHI
Corporate Communications, Crisis Planning, Branding, Project Management
2020 brought an unprecedented event not seen in decades: a global pandemic. The Covid-19 pandemic disrupted our normal and affected everyone and everything.
The pandemic brought challenges to all companies, including Enterprise Holdings, Inc. (EHI), the world's largest total transportation solution, featuring the Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands.
The Path Forward
The internal team and agency partners were charged with developing an overarching theme, visuals, and copy that would be shared globally across company-owned channels. My role was to help guide the process along, offering creative input to each campaign, ensure branding was aligned with company guidelines, and to update and collaborate with internal stakeholders. The theme was to communicate that no matter where the road ahead goes, Enterprise will be here to help keep you moving.
A multifaceted communications strategy that included the messaging that:
Enterprise would remain open, helping essential services like relief workers who toiled on the front lines to keep us safe and usher supplies as needed in a collaborative effort
No matter the need, Enterprise will be there, being that good friend, that good neighbor, and a partner that “picks each other up”
For those on the front lines of service, including paramedics, nurses, doctors, military and government employees, Enterprise remains standing by to help with transportation and mobility solutions
Driving this home were two key themes that resonated: “On Call for All" and "We’re With You.” The campaigns appeared globally on on television, radio, social media, digital, travel publications, and on branded company channels.